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The Threat of Counterfeit Devices: Complicity vs Vigilance
Tirelo Modise Moepswa
Pages - 1 - 14     |    Revised - 31-12-2015     |    Published - 01-02-2016
Volume - 7   Issue - 1    |    Publication Date - January / February 2016  Table of Contents
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KEYWORDS
Consumer Sophistication, Mobile technology, Counterfeiting, Botswana.
ABSTRACT
Challenges that arise as a result of high mobile phone penetration in developing countries such as counterfeiting and increasing product complexity, have largely been tackled from the supply side. This study explores this issue from the demand side by investigating the relationship between socio-demographic characteristics and levels of Intellectual property vigilance as well as brand and quality awareness among urban mobile technology consumers in Botswana. Implications for both corporate and public policy are discussed at the end of this paper.
CITED BY (3)  
1 Mbura, S., Uiso, H., & Kapaya, S. (2020). ASSESSMENT OF LEVEL OF FORMAL EDUCATION ON PERCEIVED BEHAVIOURAL CONTROL AND CONSUMERS PURCHASE INTENTION OF COUNTERFEIT APPAREL PRODUCTS IN TANZANIA. International Journal of Business Management and Economic Review, Vol. 3, No. 06; 2020.
2 Mbura, S., Uiso, H., & Kapaya, S. (2020). ATTITUDES AND PURCHASE INTENTION OF COUNTERFEIT APPAREL PRODUCTS IN TANZANIA: THE MODERATING ROLE OF LEVEL OF FORMAL EDUCATION. International Journal of Business Management and Economic Review, Vol. 3, No. 06; 2020.
3 Mburu, P. T., Marandu, E. E., & Amanze, D. (2018). Deconstructing Apparel Buying Behaviour to Counter Effects of Second Hand Clothing and Counterfeits. International Journal of Business Marketing and Management, Volume 3 Issue 2 February 2018, P.P.36-46.
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Mr. Tirelo Modise Moepswa
Graduate School of Policy and Management Department of Technology and Innovative Management Doshisha University Kyoto, 602-8580 - Japan
moepswat@yahoo.com


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