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Determinants of Halal Purchasing Behaviour: Evidence from Germany
Yvonne Ziegler, Vincenzo Uli
Pages - 108 - 120     |    Revised - 01-09-2023     |    Published - 01-10-2023
Volume - 14   Issue - 3    |    Publication Date - October 2023  Table of Contents
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KEYWORDS
Halal, Halal Certification, Halal Supply Chain, Purchasing Behaviour, Theory of Planned Behavior.
ABSTRACT
What are the main determinants behind halal purchasing behaviour in a non-Muslim dominant country? The paper is aimed at enriching the academic debate about halal products purchase intention, specifically discussing the German context. Drawing from a survey of 772 respondents, the work presents a set of descriptive statistics with results resonating with earlier investigations in the research domains of the Theory of Planned Behavior (TPB) and Religiosity and Halal Supply Chain (HSC). The work confirmed that halal certification, preferably released by a German certification agency, constitutes a major predictor for halal products’ consumption. We also found that halal demand is relatively inelastic to price and distribution.
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Dr. Yvonne Ziegler
Department of Business and Law, Frankfurt University of Applied Sciences, Frankfurt am Main, 60318 - Germany
Mr. Vincenzo Uli
Department of Business and Law, Frankfurt University of Applied Sciences, Frankfurt am Main, 60318 - Germany


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