Home   >   CSC-OpenAccess Library   >    Manuscript Information
Industrial Designers¡¦ Attitudes Toward Product Design
Jun-Chieh Wu, Yeon-Sheng Yang, Tsung-Han Wang
Pages - 183 - 204     |    Revised - 15-07-2012     |    Published - 10-08-2012
Volume - 3   Issue - 4    |    Publication Date - July / August 2012  Table of Contents
MORE INFORMATION
KEYWORDS
Designer¡¦s attitude, Product design, Q-methodology
ABSTRACT
The aim of this research is to find out the attitudes of designers regarding product design. Subjects practicing product design are the main targets of this study. Factors designers of different attitudes towards product design emphasize in project design are explored, from which types of industrial designers are speicfied in terms of their value point of view in product design. From related literautre, six design-oriented attributes were identified for the measurement of designer¡¦s attitudes towards product design, including affective aesthetics, form manipulations, behaviorial attitudes, production and functional requirements, objective conditions, and personal skills. In this study, Q-methodology was adopted to collect the information about how the industrial designers feel in processing their product design. Then, experts were invited to compile appropriate questions for the questionnaire. This questionnaire was divided into six types of design dimensions and contained 50 declarative sentences. The results of investigation were analyzed with Q factor analysis to study the interviewers¡¦ design attitudes. Six types of industrial designers in terms of their attitudes toward product design were identified. It is suggested that manager of the design department allocate suitable designers for the design team according to the features of design attitudes and the property and complexity of design projects.
1 Google Scholar 
2 CiteSeerX 
3 Scribd 
4 SlideShare 
5 PdfSR 
. S. R. Brown. Political Subjectivity: Application of Q Methodology in Political Science. New Haven & London: Yale University Press, 1980.
A. Eagly. and S. Chaiken. “The psychology of attitudes, For Worth, TX: Harcourt Brace Jovanovich, 1993.
B. A. Colbert. “The Complex Resource-Base View: Implications for Theory and Practice in Strategy Human Resource Management” Acad. Manage. Rev.,29(3), pp.341-358, 2004.
Brigitte Borja de Mozota. Design Management: using design to build brand vaule and corporate innovation. New York: Allworth, 2003.
British Standards Institution. BS7000: Guide to managing product design, London: BS, 1989.
C. L. Teng. “Analyzing the Organizations of In-Hous Design Projects“ Journal of Design 4(1), pp.19-29, 1999.
C. L. Teng. Design Strategy: The Competitive Weapon and Managing Tool for Design,Asiapac, Taipei, 2001.
C. T. Wen. and K. C. Mei. “Product Manager’s Role in Taiwan’s IT Business” Journal Technology Management, Vol.2 No 2, 1997 12, pp153-175,1997.
D. Bowen. E. Gerald. Jr. Ledford. and B. Barry. “Hiring for the organization, not for the job”Academy of Management Executive, 5(4), pp.35-51,1991.
D. H. Sonnenwald. “Communication Roles that Support Collaboration during the Design Process” Design Studies, Vol.17(3), pp.277-301,1996.
G. Goldschmidt. ”The Designer as a Team of one” Design Studies, Vol.16 (2), pp.189-209,1995.
H. Peaks. R. Cooper. and C. Jones. “Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy”. Journal of Product Management, 22(2),pp.117-127, 2005.
I. Ajzen. and M. Fishbein. “Understanding attitudes and predicting behavior” Englewood Cliffs, NJ: Prentice Hall, 1980.
ICSID. “Definition Industrial Design” Internet: www.icsid.org, [ 02 August, 2011].
J. M. Olson. and M. P. Zanna. “Attitudes and attitude change”. Annual Review of Psychology 44, pp.117-154,1993.
J. Morrison. and J. Twyford. Design Capability and Awareness, Edinburgh: Pearson,1999.
M. Baxter. Product Design, London :Chapman & Hall, 1995.
M. C. Ho. T. J. Sung. K. H., Chen. and D. M. Huang. “A Study of the Effecting Factors on Design Strategy, Journal of Design, 2(1), pp.79-92,1997.
M. J. Schlinger. ” Cues on Q-Technique ” Journal of Advertising Research, 9 (3), pp.53-60,1969
M.Y. Yang, M. You. and F.C. Chen. “Competencies and quality for Industrial Design Jobs:Implications for Design Practice, Education, and Student Career Guidance” Design Studies,26,2, pp.155-186, 2000.
N. Anderson. F. Lievens. K. Dam. And A. M. Ryan. “Future Perspective on Employee selection: Key Direction for Future Research and Practice” Applied Psychology, 53(4),pp.487-501, 2004
N. F. M. Roozenburg. and J. Elkels. Product Design: Fundamentals and Methods, John Wiley & Sons, England,1995.
O. Behling. “Employee selection: will intelligence and conscientiousness do the job?”Academy of Management Executive, Vol.12,No.1, pp.77-86,1998.
P. Grob. Design Management, Architecture, London: Design and Technology, 1990.
P. Kolter. "Marketing management: Analysis, planning, implementation, and control”London: Prentice-Hall, 1991.
P. M. Wright. and G. C. McMahan. “Theoretical Perspectives for Strategy Human Resource Management” J. Manage, 18(2), pp.295-320, 1992
P.T. Costa. and R.R. McCrae. ”Revised NEO Personality Inventory and New Five Factors Inventory: Professional Manual” Psychological Assessment Resources, Odessa, FL, 1992.
R. Blaich. and J. Blaich. Product Design and Corporate Strategy – Managing the Connection for Competitive Advantage, England: Wiley, 1993.
R. Cooper. and M., Press. Design Agenda – A guide to Successful Design Management,England: Wiley,1995,
R. M. Belbin. “The Innovation and the Team” Design Management Journal, summer 1991,pp.38-42,1991.
R. W. Veryzer. “Design and Consumer Research” Design Management Journal,Academic Review, pp. 64-73, 2000.
S. J. Bien. Remodelling Industrial Design- An Indigenous Perspective to Product Innovation,Taipei :Chuan Hwa, 1999.
S. Preddy. Manageing Yourself and Others, in Lydiate, Liz (Eds.) Professional Practice in Design Consultancy. London: Design Council, 1992, pp. 67-77.
S.L. Kichuk. and W.H. Wiesner. “The Big Five Personality Factors and Team Performance:Implication for Selecting Successful Product Design Teams” Journal Engineering and Technology Management, Vol. 14, pp.195-221, 1997
S.L. Kichuk. and W.H. Wiesner. “Work Teams: Selecting Members for Optimal Performance” Canadian Psychology, Vol. 39, Issues 1-2, February-May, pp.23-32,1998.
T. Sekiguchi. “Person-organization fit and person-job fit in employee selection: A review of the literature” Osaka Keidai Ronshu, 54 (6), pp.179-196,2004.
V. H. Lo, “The theory and Application of Q Method” Mass Communication Research, 37,pp.45-71,1986.
W. J. McGuire. “Attitudes and attitude change”. In G. LIndzey & E. Aronson (Eds.),Handbook of social psychology New York: Random House, 3(2), 1985, pp.233-346,
W. R. Veryzer. and B. B. D. Mozota. “The Impact of User-oriented Design on New Product Development: An Examination of Functional Relationships” Journal of Product Management, 22(2), pp.128-143, 2005.
W. Stephenson. The Study of Behavior: Q-Technique and Its Methodology. Chicago: The University of Chicago Press,1953.
W.C. Chang. and Z.H. Chiang. ”A Study on the Relations of Team Communication Models and Design Team Creativity” Design Journal, 14 (2) , pp.1-18, 2009.
X. M. Song. W. E. Souder. And B. Dry. “The Causal Model of the Impact of Skill, Synergy,and Design Sensitivity on Product Performance” The Journal of Product Innovation Management, Vol. 14, Number 2 ,March 1997, pp.88-101,1997.
Y. Hsu. W. C. Chang. and V. Yang “A Study on the Recruitment and Job Performance of Newly Recruited Product Designers Implications in Design Education” The International Journal of Arts Education. 5 (1), pp.71-109,2007.
Dr. Jun-Chieh Wu
Huafan University - Taiwan
maxwu@hfu.edu.tw
Associate Professor Yeon-Sheng Yang
Huafan University - Taiwan
Mr. Tsung-Han Wang
- Taiwan


CREATE AUTHOR ACCOUNT
 
LAUNCH YOUR SPECIAL ISSUE
View all special issues >>
 
PUBLICATION VIDEOS