Home   >   CSC-OpenAccess Library   >    Manuscript Information
Toward a More Robust Usability concept with Perceived Enjoyment in the context of mobile multimedia service
Jieun Sung, Younghwa Yun
Pages - 12 - 32     |    Revised - 30-11-2010     |    Published - 20-12-2010
Volume - 1   Issue - 3    |    Publication Date - December 2010  Table of Contents
MORE INFORMATION
KEYWORDS
TAM, Perceived Enjoyment, Mobile multimedia, Aesthetics, Flow, Social Presence
ABSTRACT
Mobile multimedia service is relatively new but has quickly dominated people¡¯s lives, especially among young people. To explain this popularity, this study applies and modifies the Technology Acceptance Model (TAM) to propose a research model and conduct an empirical study. The goal of study is to examine the role of Perceived Enjoyment (PE) and what determinants can contribute to PE in the context of using mobile multimedia service. The result indicates that PE is influencing on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) and directly Behavior Intention (BI). Aesthetics and flow are key determinants to explain Perceived Enjoyment (PE) in mobile multimedia usage.
CITED BY (7)  
1 Wong, C. H., Tan, G. W. H., Tan, B. I., & Ooi, K. B. (2015). Mobile advertising: the changing landscape of the advertising industry. Telematics and Informatics, 32(4), 720-734.
2 Santos, W. R. D. (2014). Consumidor de mídias móveis: a influência do perfil do adotante na relação entre valor percebido e intenção de compra.
3 Yang, S., Wang, Y., & Wei, J. (2014). Integration and consistency between web and mobile services. Industrial Management & Data Systems, 114(8), 1246-1269.
4 Ryu, J. S., & Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code. Journal of Direct, Data and Digital Marketing Practice, 15(2), 111-124.
5 Coşkunçay, D. F. (2013). Identifying the Factors Affecting Users’ Adoption of Social Networking. International Journal of Human Computer Interaction (IJHCI), 4(1), 1.
6 Lee, H. J., Choi, M. H., & Park, M. K. (2012). The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS. Journal of the Korean Society for information Management, 29(3), 145-167.
7 WEI, E. S. (2011). Factors affecting the adoption of touchscreen mobile phones: an empirical study among Generation Y (Doctoral dissertation, UNIVERSITI TUNKU ABDUL RAHMAN).
1 Google Scholar 
2 CiteSeerX 
3 refSeek 
4 Scribd 
5 SlideShare 
6 PDFCAST 
7 PdfSR 
A. Dillon. "Beyond usability: process, outcome and affect in human-computer interactions". Canadian Journal of Library and Information Science, 26(4):57-69, 2002
D. A. Adams, R. R. Nelson and P. A. Todd. "Perceived usefulness, ease of use, and usage of information technology: a replication". MIS Quarterly, 16(2):227-247, 1992
D. Cyr, M. Head, A. Ivanov. "Design aesthetics leading to m-loyalty in mobile Commerce". Information and Management, 43(8):950-963, 2006
F. D. Davis. "Perceived usefulness, perceived ease-of-use, and user acceptance of information technology". MIS Quarterly, 13(3):319–340, 1989
ISO DIS 9242-11, (1998) Available at: http://www.iso.org,
J. Kim, J. Y. Moon. "Designing towards emotional usability in customer interfaces — trustworthiness of cyber-banking system interfaces". Interacting with Computers, 10(1):1-29, 1998
J. Nielsen. "Designing Web Usability: The Practice of Simplicity", New Riders Publishing, (2000)
J. Nielsen. "Usability Engineering", Academic Press (1993)
J. Short, E. Williams and B. Christie. "The social psychology of telecommunications", Wiley, (1976)
J. W. Moon, Y. G. Kim. "Extending the TAM for a world-wide-web context". Information & Management, 38(4):217–230, 2001
L. Manovich. “Interaction as an aesthetic even”. (2006) from Vodafone, Receiver magazine #17: Available at: http://www.vodafone.com/flash/receiver/17/articles/pdf/17_09.pdf, [Accessed 8 October 2008]
M. Csikszentmihalyi. "Flow: The psychology of optimal experience", Harper Perennial, (1991)
M. G. Jones. "Learning to Play, Playing to Learn: Lessons Learned from Computer Games". Paper presented at the Association for Educational Communications and Technology, Albuquerque, New Mexico, 1997
M. Keil, P. M. Beranek and B. R. Konsynski. "Usefulness and ease of use: field study evidence regarding task considerations". Decision Support Systems, 13(1):75-91, 1995
N. McNamara, J. Kirakowski. "Functionality, usability, and user experience: three areas of concern". Interactions, 13(6):26-28, 2006
P. Jordan. "Designing pleasurable products". Taylor and Francis, (2000)
P. Thomas, R. D. Macredie. "Introduction to the new usability". ACM Transactions on Computer-Human Interaction (TOCHI), 9(2):69-73, 2002
S. Mahlke. "Usability, Aesthetics, Emotions and the User Experience". Hot Topics, 6(2): 2007
W. C. Chin, P. A. Todd. "On the use, usefulness and ease of use of structural equation modeling in MIS research: a note of caution". MIS Quarterly, 19(2):237-246, 1995
W. J. Doll, A. Hendrickson and X. Deng. "Using Davis's perceived usefulness and ease-ofuse instruments for decision making: a confirmatory and multi-group invariance analysis". Decision Sciences, 29(4):839-869, 1998
W. S. Green, P. W. Jordan. "Human Factor in Product Design: Current Practice and Future Trends", Taylor & Francis, (1999)
Y. Malhotra, F. Galletta. "Extending the technology acceptance model for social influence: theoretical bases and empirical validation". In Proceedings of the 32th International Conference on System Sciences Los Alamitos, CA, 1999
Miss Jieun Sung
Michigan State University - United States of America
sungji1@msu.edu
Mr. Younghwa Yun
Michigan State University - United States of America


CREATE AUTHOR ACCOUNT
 
LAUNCH YOUR SPECIAL ISSUE
View all special issues >>
 
PUBLICATION VIDEOS