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Civic Crowdfunding At The Intersection with Multi-Stakeholder
Engagement: An Approach To Co-Create Public Value
Veronica Giuliani, Manuela Barreca
Pages - 64 - 81 | Revised - 23-12-2021 | Published - 15-06-2022
Published in Social Entrepreneurship, Innovation and Finance: Theory and Practice in Challenging Times (SIBRM9)
MORE INFORMATION
KEYWORDS
Civic Crowd Funding, Stakeholder Engagement, Co-creation, Public Value, Cultural and Creative Sector.
ABSTRACT
In an era of increasing citizen needs, financial constraints, and dwindling trust in government, the
traditional top-down approach to providing public services and goods is often flanked by
innovative strategies of multi-actor involvement to attract new investments and generate public
value, social wellbeing, and inclusion. Many areas of the public sector respond to these
challenges by increasingly recurring to civic crowdfunding. The cultural sector is an ideal domain
for exploring this emerging trend. This article proposes a theoretical framework conceptually
integrating civic crowdfunding and stakeholder management to examine the creation of public
value as a process involving different actors of society. Adopting a multiple case study analysis
based on five projects realized in the city of Milan. The results highlight how project initiators and
stakeholders co-create public values to satisfy their needs and interests in logic of social
responsibility and mutual benefit confirming how civic crowdfunding goes beyond fundraising but
becomes a source of participation in the creation of public value. Finally, implications for both
academics and professionals are discussed and ideas for future research presented.
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Dr. Veronica Giuliani
Dipartimento di Studi per l'Economia e l'Impresa, Università del Piemonte Orientale, 28100 Novara (No), Via Perrone n. 18 - Switzerland
Dr. Manuela Barreca
Faculty of Economics / Institute of Economics, Università della Svizzera italiana, Lugano, 6900 - Switzerland
manuela.barreca@gmail.com
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